Primary Research

To gather some primary research I created an online survey to find out what people aged 15 and old think of the horror genre and what is included. These are my results:

As well as the online survey, I decided to conduct video interviews on the walking dead and how it is promoted to give my some ideas of how to promote my film.
During the interview I asked 5 questions to the audience;

1) Do you think the magazine front cover, the movie poster and the trailer all complement each other? Why?

2) Do you think the trailer is a stereotypical horror trailer? Why?

3) Do you think the movie poster is a stereotypical horror movie poster? Why?

4) Do you think the magazine front cover is a stereotypical horror magazine front cover? Why?

5) Do the trailer, magazine front cover and the movie poster make you want to watch the film? Why?

And these were my results